Rural communities are often framed as declining—but the data tells a very different story. From appreciating farmland and growing retirement accounts to deep local generosity and strong community ties, rural America is rich with assets. In this companion piece to the A Legacy of Generosity podcast, we explore why deficit-based fundraising narratives are holding rural nonprofits back, how even modest wealth can transform communities, and what an asset-based mindset means for rural fundraising, planned giving, and long-term community sustainability.

Avoid the 6-month case writing disaster. In this article, Kristi shares how to get your team aligned before writing your case for support — reducing rewrites, increasing clarity, and accelerating fundraising. Includes a free downloadable case development tool.

After a few inspiring days surrounded by some of the brightest minds in philanthropy, I walked away reminded of a few timeless truths—about connection, curiosity, and the power of generosity. From bridging the gap between leaders and fundraisers to leaning into curiosity when conversations get tough, this reflection offers both encouragement and practical wisdom for anyone navigating today’s fundraising landscape.